June 02, 13
Building a Business While Helping the Environment
- Building a Business While Helping the Environment
Making a good living in this economy is tough. You can be a loyal worker for a corporation for many years only to find yourself laid off a few years before retirement. Or you can work harder and harder each year, increasing your productivity and skills, and still find yourself barely making enough to pay the bills.
Wouldn’t it be nice if the extra effort and hours you worked resulted in more money in your bank account? When you work in sales that is exactly how it works. You can see the direct correlation between the effort you put into your work – and the compensation you receive.
But how can you make a living in sales in this economy? Aren’t all companies cutting back on their spending?
The best way to build a business in a bad economy is to offer companies something they already need.
But you must offer them a product that’s better than what they’re already using. It’s especially good if it’s a product that will also save them money.
Energy efficient lighting is the perfect example of this type of product. It’s a recession proof industry. No matter how bad the economy is a company still needs their employees to be as safe and productive as possible. This requires top-quality lighting.
Companies also need to cut costs. If you can offer them lighting that uses half the energy of their current lighting then you’ve created a win/win/win situation.
They win by having better lighting that eventually pays for itself through lower energy costs.
The company you’re representing wins because some of their products have been sold.
You win because you’ve made a sale and won a new customer.
By working as a sales affiliate for a reliable lighting company you can build a business that’s sustainable for your entire career. You won’t need to hop from one product to the next as trends change.
Factories, schools, retail stores, auto dealerships, restaurants, hospitals, and many other businesses will always need lighting. You won’t need to go far to find potential customers. Within a small geographic region you’ll be able to find all the customers you need to sustain your business.
But before you can start selling lighting you need to find the right company to represent.
Make sure the company you choose has a long history of providing energy efficient products. This means they can prove that their lighting saves money. They should provide hard facts and data; not just speculation. Selling replacement lighting becomes much easier when you can prove all the benefits of your lighting products.
You also need to inquire about what kind of marketing plan the company provides for their sales representatives. When you work for a company that has a detailed, workable marketing plan you can start making sales quickly. You won’t need to start from square one developing your own marketing methods.
Selling energy efficient lighting can be profitable in any economy. Do some research and see if this could be the perfect business opportunity for you.