June 02, 13
Make a Living Selling Energy Efficient Lighting
Selling in the business to business market can be hard these days. In many industries there is a lot of competition and money is tight in the current economy. Some businesses are cutting back their spending or even closing their doors.
So how do you make a living selling products to other companies? Are there products available that businesses will still invest in when times are tough? What should you try to sell?
The secret is to sell them something that they must have and that will save them money over time.
Energy efficient fluorescent lighting is a good example of a product that is recession proof.
When the economy is good you can sell this product based on the better quality of light it provides. You can also stress how it benefits the environment by using less energy resources.
When the economy is bad you can show businesses how to increase their profits with better lighting. By changing their lighting to newer, more energy efficient types of lighting they can cut energy cost almost in half. This is a huge selling point.
When you offer a product that will save the company money it’s a lot easier to close the sale. This is actually true in a good or bad economy. A business is always looking for ways to cut costs and add profits to their bottom line.
But how do you start a business selling lighting? Won’t your start-up costs for product development and marketing be enormous? If you had to start from scratch then yes, this would be the case. However, you can choose to affiliate with a company that’s already spent many years and huge amounts of money to develop high-quality lighting products. By becoming a representative of an already established company you can hit the ground running.
When choosing a company to represent there are several important factors to consider. Make sure the company has been in business for many years. You don’t want to spend time building up a network of potential customers to sell products to; only to have the company selling that product close its doors.
A lot of companies claim to sell industrial lighting that’s energy efficient. But when you actually look at the numbers their real world numbers don’t match their claims. Find a company that has purposed from the beginning to offer reliable products that use a minimum of energy.
Make sure the company has a good marketing plan for their representatives. It needs to be something they’ve put into practice with their own customers. This is the only for you to know it works.
Providing for your family is hard work. But when you’re working as a sales representative you can reap the rewards of your own efforts. You’re not building a corporation’s banking account; you’re building your own. Your hard work will directly relate to your profits.
Selling energy efficient commercial lighting can be your way to success. If you affiliate with a company with good products, a proven reputation, and a solid marketing plan; you’re well ahead of the game.