June 02, 13
Starting Your Own Business in a Bad Economy
Over the last few years many employees have discovered that being a hard worker doesn’t necessarily equate to job security. Corporate layoffs and continual downsizing has caused many Americans to rethink their career path.
If you’re tired of depending on someone else for a paycheck then you’ve probably considered starting your own business.
But what kind of business thrives in a recession?
The kind of business that helps other companies save money and provides a product that every business needs.
Energy efficient lighting meets this criteria. Every business including retail stores, factories, warehouse, and industrial facilities need good lighting. If you can sell them quality lighting products that reduces their energy costs it’s a win-win scenario for you and them.
There will always be a need for commercial lighting. You won’t be selling a luxury item or something businesses only need when times are good. Whether the economy is on an upswing or a downward spiral; industrial lighting is always needed.
If you know you can save a business money by selling them better products, then you’ll have a much easier time making those sales calls.
When you sell energy efficient fluorescent lighting you’re selling a long-term investment. If you show potential buyers their potential savings they’ll quickly see how the investment will pay off in reduced energy bills for many years.
When you’re choosing a lighting company to affiliate with there are several factors to consider.
If you become a representative of a well-known lighting company it can increase the chances of your business becoming successful in a shorter amount of time. You won’t be starting from scratch to build a reputation. They’ll already have a reputation as a reliable source of lighting products.
Always ask what kind of a marketing plan they have in place for new representatives. This can make or break your start-up. You need to not only have quality products to sell; but you need to have a marketing plan available that’s already been tested.
Make sure there are facts to back up the companies claims. By using exact numbers you can show potential customers real world savings. For instance, you should be able to explain that a HF8-6 light uses 210 watts of energy as opposed to the 460 watts that an old style HID 400 bulb uses. These are real numbers that business owners can understand. They need to know how T-5 and T-8 lighting continue at full luminance for their life span. They do not produce less light as they age. Work with a company that has solid facts to back up their claims.
Don’t settle for an untried business when you can invest your time in something that already has a proven track record. Starting a new business venture can be daunting. But with a reputable company behind you it reduces much of the risk.
Be willing to put in the work. There is no magic button for running a successful business. You need to have the proper product and the right marketing plan. But after that, the results are up to you and how much effort you’re willing to invest in your future.
By selling the latest innovations in energy efficient lighting you’ll be helping the future of the environment, helping other businesses improve their profits, and helping secure your family’s financial future. It’s a win-win-win situation.